![]() ![]() Mohan has led product at YouTube since 2015, but he arrived at Google with the DoubleClick acquisition in 2008. While at DoubleClick he grew and ran the business, ultimately running strategy and leading the sale to Google.Īt Google he built the display and video ad business and grew it to the industry leader it is today. Interestingly Mohan also worked as a strategy intern at Microsoft while getting his Stanford MBA. For insight into what it means for YouTube, study her replacement, Neal Mohan.įirst off, I am a Mohan-fan. He's been a regular speaker at VidCon and I've always been appreciative of his expertise and insight into YouTube's future product direction. With Susan Wojcicki stepping back at YouTube, it's certainly the end of an era. We’ll be covering Susan’s impact more in depth in tomorrow’s issue of The Publish Press -> #creatoreconomy #creators #youtube “It’s an incredibly important time for Google-it reminds me of the early days-incredible product and technology innovation, huge opportunities, and a healthy disregard for the impossible.” ➡ From 2018 to 2021, Youtube paid over $30B to creators, artists, and media companies and developed new ways for creators to monetize ![]() ➡ Named CEO of Youtube in 2014 after serving as senior VP of ads and commerce ➡ Known as the “Mother of AdSense” - its first product manager in 2003 ➡ She was Google’s 16th employee and their first marketing manager ➡ In 1998 Susan rented her garage to Google’s founders, when they were still grad students at Stanford ![]() Susan was instrumental in developing the creator economy as we know it today and heavily supported the 55/45 rev share that created a whole new form of monetization for online creatives.Ī few facts about Susan's involvement with YouTube over the past 2 decades. YouTube CEO, Susan Wojcicki is stepping down after 9 years. ![]()
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